The Shift to Online Ordering

Online ordering has become an integral part of the restaurant industry, with delivery and takeaway now accounting for a significant portion of total revenue. While third-party marketplaces initially led this transformation, they often limit restaurants to serving small on-demand orders for 1-2 people, leaving high-value customer segments like family gatherings, office luncheons, and celebrations untapped.

In today’s competitive landscape, restaurants need an online ordering system that not only serves on-demand orders but also captures these larger, more lucrative segments. Oddle Eshop empowers restaurants to do just that, helping them maximize revenue while maintaining full control of their brand and customer relationships.

What Is an Online Ordering System for Restaurants?

An online ordering system is a digital platform that enables restaurants to manage delivery and takeaway orders directly, bypassing third-party marketplaces.

Key Components:

1. Online Storefront: A branded website or app where customers can easily place orders.

2. Payment Integration: Secure and reliable payment processing for a seamless experience.

3. Delivery/Takeaway Management: Tools to manage delivery zones, coordinate logistics, and handle both on-demand and pre-scheduled orders.

   
   

Oddle Eshop takes these components further by including features that help restaurants serve high-value group orders requiring advance notice, unlocking new revenue streams.

Why Restaurants Need Online Ordering Systems

1. Reduce Dependency on Marketplaces:

Third-party platforms charge high commission fees while limiting brand ownership and customer engagement.

2. Serve a Broader Customer Base:

Online ordering systems enable restaurants to cater to diverse customer segments, from small baskets to large group orders for families, offices, and celebrations.

3. Maximize Revenue Potential:

Features like upselling tools, targeted promotions, and order scheduling help increase average order value and drive repeat business.

Features of a Modern Online Ordering System

1. Customizable Design:
   Reflect your restaurant’s brand identity with a fully branded online ordering platform.

2. Flexible Delivery Options:
   Tools like delivery zone management and integration with third-party logistics providers ensure your restaurant can serve both nearby customers and loyal fans further away.

3. Upselling and Promotions:
   Encourage customers to add side dishes, desserts, or beverages to their orders, increasing average spend.

4. Advanced Order Scheduling:
   Allow customers to place orders in advance for group events, family gatherings, or corporate lunches, catering to their needs and increasing your revenue potential.

5. Customer Insights and Analytics:
   Use detailed data on ordering behavior to identify high-value customers, launch targeted campaigns, and re-engage lapsed diners.

   
   

The Benefits of Online Ordering for Restaurants

1. Higher Profit Margins from Direct Orders:

Reduce reliance on third-party platforms and keep more revenue in your pocket.

2. Access to High-Value Customer Segments:

Oddle Eshop empowers restaurants to serve:

• Small Baskets: On-demand orders for individuals or couples.

• Group Gatherings: Orders for 5-12 people planning family meals or celebrations.

• Corporate Events: Bulk orders for office lunches, birthday parties, or company celebrations.

  
  

3. Data Ownership

Growth: Gain valuable insights into customer preferences and spending habits, enabling you to build loyalty programs and drive repeat orders.

Improved Operational Efficiency: Streamline order management with features like real-time tracking and delivery scheduling, ensuring a smooth experience for both staff and customers.

Common Mistakes When Implementing Online Ordering

1. Overreliance on Marketplaces:

Focusing solely on marketplace platforms limits your ability to serve larger, high-value customer segments and grow direct relationships.

2. Ignoring Advanced Order Needs:

Many systems lack the flexibility to handle pre-scheduled orders or bulk requests for group events, leaving significant revenue on the table.

3. Not Leveraging Customer Data:

Without insights into customer behavior, it’s difficult to launch targeted campaigns or optimize menu offerings to drive repeat business.

Why Choose Oddle Eshop?

Oddle Eshop is designed to help restaurants not only streamline delivery and takeaway operations but also unlock untapped customer segments and maximize revenue.

Unique Features:

1. Unlock New Revenue Streams:
   Serve group orders for family gatherings, celebrations, and office luncheons, catering to high-value customers who require advance notice.

2. Flexible Fulfillment Options:
   Expand your delivery zones and use third-party logistics to reach more customers without adding operational complexity.

3. Growth-Driven Tools:

• Upselling Features: Increase average order value with add-ons and combos.

• Order Scheduling: Allow customers to plan ahead for events, boosting revenue during non-peak hours.

• Marketing Integration: Launch personalized promotions and re-engage customers with tailored offers.

4. Success-Based Pricing:
   With no setup fees and charges based on revenue generated, Oddle Eshop aligns with your success.

5. Brand Ownership:
   Maintain full control of your brand identity throughout the customer journey, from ordering to delivery.

Ready to grow your delivery and takeaway revenue?
Oddle Eshop empowers restaurants to unlock high-value customer segments, expand their reach, and build stronger customer relationships—all while keeping more revenue in their pockets.

Contact us today to get started!