White Restaurant, famed for creating the iconic Sembawang White Beehoon, is a household name in Singapore known for its family-friendly dining and consistent quality. With multiple outlets serving both regulars and new customers, White Restaurant has built a loyal following over the years. Recognizing the growing demand for delivery and takeaway, the restaurant sought a solution that would allow them to expand their reach, engage customers directly, and grow their revenue sustainably.

Pre-Oddle Challenges:

Despite its popularity, White Restaurant faced several challenges in scaling their delivery operations effectively:

• Limited marketplace scope: Delivery marketplaces primarily catered to small group orders, leaving large family orders and corporate meals underserved.

• Lack of customer data: Without access to marketplace customer data, White Restaurant couldn’t build relationships or re-engage diners for repeat purchases.

• Delivery zone restrictions: Marketplaces’ predefined boundaries limited White Restaurant’s ability to serve customers in further locations.

• Lower order values: Marketplace orders typically had lower average values, limiting revenue potential for larger orders.

To overcome these challenges, White Restaurant partnered with Oddle to launch their own branded platform: White Restaurant’s Eshop.

Solution: Oddle Eshop Implementation

Oddle Eshop provided White Restaurant with a customizable, scalable platform that allowed them to directly manage delivery operations, engage customers, and unlock untapped market segments.

Expanding Market Reach with Oddle Eshop

Solution:

• Oddle Eshop empowered White Restaurant to reach new customer segments that were underserved by marketplaces:

  • Corporate Orders: By introducing bento sets and catering options, White Restaurant captured a steady stream of corporate events and office lunches.

  • Large Group and Pre-Orders: Families celebrating special occasions could schedule meals in advance, ensuring reliable service and custom portions.

  • Extended Delivery Zones: By partnering with logistics providers, White Restaurant expanded their delivery radius to reach customers beyond marketplace boundaries.

Result:

• Corporate orders, including bento sets, contributed 20% of total delivery revenue.

• Large group orders made up 25% of overall delivery sales, representing a significant new revenue stream.

• Customers from new delivery zones accounted for an additional 15% growth in monthly revenue.

Taking Ownership of Customer Relationships

Solution:

• Over the years, White Restaurant amassed a robust database of 50,000 customer profiles through Oddle Eshop and Oddle Reserve. This comprehensive database enabled them to track customer preferences and engage diners directly with tailored campaigns.

• In August 2024, White Restaurant used Oddle’s newly launched marketing module to engage their database, sending targeted offers, seasonal promotions, and re-engagement campaigns.

Result:

• Direct engagement with their database drove over 50% growth in delivery sales starting in August 2024, highlighting the power of leveraging a well-managed customer base.

• Direct orders through Oddle Eshop averaged 3x higher order values compared to marketplace orders, driven by family-sized portions and corporate catering.

  
  

Growing Delivery and Takeaway Revenue

Solution:

• Oddle Eshop allowed White Restaurant to run exclusive delivery promotions, such as free delivery thresholds and festive bundles for Chinese New Year, increasing order volumes.

• Customizable offerings on the Eshop platform showcased White Restaurant’s signature dishes, providing a trusted and seamless ordering experience for customers.

Result:

• Delivery and takeaway revenue grew by 50% within six months of leveraging Oddle’s marketing module.

• Average order size increased by 25%, fueled by high-value bundles and pre-orders.

Engaging and Retaining Customers

Solution:

• White Restaurant used Oddle Eshop’s email marketing tools to re-engage lapsed customers with personalized offers and exclusive promotions.

• Seasonal campaigns kept White Restaurant top of mind, encouraging repeat purchases during key festive periods.

Result:

• 30% of customers became repeat purchasers within three months of engaging campaigns.

• Seasonal promotions contributed to an additional 15% increase in orders.

Tangible Outcomes

Delivery Sales Growth:

• Delivery and takeaway revenue grew by over 50% after leveraging Oddle’s marketing module.

  
  

Customer Database Ownership:

• White Restaurant amassed a database of over 50,000 profiles, providing a foundation for personalized engagement and loyalty-building.

  
  

Market Expansion:

• Corporate and large group orders contributed 45% of total delivery revenue.

• New delivery zones accounted for an additional 15% growth in monthly revenue.

  
  

Higher Order Values:

• Direct orders through Oddle Eshop averaged 3x higher order values compared to marketplace orders.

  
  

Customer Retention:

• 30% repeat purchase rates were achieved through targeted re-engagement campaigns.

Testimonial

"Oddle Eshop and the marketing module have completely transformed how we approach delivery. Engaging our database helped us grow sales by over 50%, expand into new customer segments, and build long-lasting relationships with our diners. With Oddle, we’ve gone beyond the limitations of marketplaces to create a scalable, sustainable delivery model."

— Sam Lim, COO, White Restaurant

Key Takeaways and Learnings

White Restaurant’s success with Oddle Eshop highlights the power of owning your customer relationships and leveraging targeted engagement. Key takeaways include:

• Expanding Market Reach: Catering to corporate and large group orders captured 45% of total delivery sales, while extending delivery zones drove 15% additional revenue.

• Database Engagement: Engaging a robust database of 50,000 profiles through Oddle’s marketing module drove over 50% growth in sales.

• Higher Order Values: Direct orders through Oddle Eshop averaged 3x higher values compared to marketplace orders.

• Customer Retention: Seasonal campaigns and personalized offers drove 30% repeat purchase rates.

Learning: Oddle Eshop empowered White Restaurant to grow beyond the limitations of marketplaces, creating sustainable growth and stronger customer relationships.

Ready to grow your delivery sales and engage your customers like White Restaurant? Let Oddle Eshop help you unlock the power of your database and drive sustainable growth. Contact us today to get started!