Guide for Restaurant Owners

Why Every Restaurant Needs Its Own Online Ordering System (And Why Oddle Is the Perfect Partner)

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In the fast-paced restaurant industry, having a reliable restaurant online ordering system is no longer optional—it’s essential. While third-party delivery marketplaces offer convenience, they come with limitations that can hold your business back. By investing in your own delivery takeaway system, you gain full control over your customer relationships, expand your reach, and unlock greater revenue potential.

Successful brands like Dian Xiao Er, Keng Eng Kee, Soup Restaurant, Swee Choon, HJH Maimunah, Arnold's, Jollibee, and Jumbo have partnered with Oddle to implement their own restaurant ordering systems, taking charge of their online sales channels and driving long-term growth. Here's why you should too.

More Control, More Success

The Benefits of Owning Your Online Ordering System

Reach Customers Across Wider Areas

Third-party delivery platforms often limit your delivery radius, restricting the number of customers you can serve. A dedicated restaurant online ordering system, like those used by Jumbo and Dian Xiao Er, allows you to offer islandwide delivery in Singapore, significantly increasing your potential customer base.

Operate Beyond Marketplace Restrictions

Marketplaces impose constraints on operating hours, which can prevent customers from placing orders when it’s convenient for them. With your own delivery takeaway system, you can keep your “online doors” open 24/7. This flexibility benefits brands like Swee Choon, which attract late-night diners and maximize revenue through direct orders.

Gain Insights into Your Best Customers

Marketplaces provide little to no data about your customers, but owning your restaurant ordering system gives you full visibility. Direct customers tend to be your most loyal and valuable ones. For instance, data shows that the average order size through direct channels is $120, compared to just $30 on marketplaces. Restaurants like Soup Restaurant and Arnold's use this information to run targeted loyalty campaigns that drive repeat business and higher returns.

Data is King

Building a Customer Database: Your Most Valuable Asset

Owning an online ordering system isn’t just about sales—it’s about building a database of customers who trust your brand. Over time, this database becomes a strategic asset that fuels growth.

Scale Your Marketing with a Big Database

As your database grows, your marketing efforts become more impactful. Restaurants like Jumbo and Swee Choon leverage their large customer databases to launch targeted email campaigns, re-engage lapsed customers, and announce special events. A robust database gives you an unfair advantage over competitors who rely solely on marketplace traffic.

Turn Delivery Customers into Dine-In Guests

A well-maintained database allows you to re-engage delivery customers and encourage dine-in visits. By sending personalized offers like birthday discounts or special dine-in promotions, restaurants like Dian Xiao Er and HJH Maimunah have successfully transitioned delivery customers into loyal on-site diners.

In essence, every customer added to your database enhances your ability to generate repeat business, making it a compounding asset for long-term success.

Breaking Free from Limitations

Why Restaurants Rely on Marketplaces – and How Oddle Solves It

While the benefits of owning a restaurant online ordering system are clear, many restaurants hesitate due to perceived challenges:

Managing Logistics

Logistics can feel overwhelming without the infrastructure of a marketplace. Oddle simplifies this by offering a high fulfillment rate and transparent compensation policies, trusted by brands like Jollibee and HJH Maimunah.

Growing Direct Sales

Many restaurant owners lack experience in marketing and worry about wasting money on ineffective ads. Oddle removes this barrier by activating your database with targeted email marketing campaigns (EDMs) that drive measurable ROI. For example, Keng Eng Kee successfully leveraged Oddle's expertise to grow their direct sales channel efficiently.

Why Oddle?

We Combine Technology with Expertise

Oddle isn’t just a provider of restaurant online ordering systems—we’re your growth partner. With over 5,000 restaurant partners across the region, including Dian Xiao Er, Soup Restaurant, and Swee Choon, we’ve accumulated unparalleled insights to help restaurants succeed.

Best Practices for Delivery Settings

Through our extensive experience, we help restaurants optimize delivery zones, timings, and logistics. Whether it’s setting up islandwide delivery or managing peak-hour operations, Oddle ensures you have the right framework to succeed.

Menu Optimization for Delivery Success

Oddle’s expertise extends to menu design, helping restaurants like Jumbo and Swee Choon create delivery-friendly menus that enhance the customer experience, reduce preparation time, and minimize waste.

Proven Growth Strategies

From activating your customer database to running targeted campaigns, Oddle provides the tools and insights to grow your business. We don’t just deliver technology—we deliver results.

Boost Your Visibility

SEO Advantage: Why a Restaurant Online Ordering System is Critical

When customers search for "food delivery near me" or "best takeaway options," having your own delivery takeaway system ensures your restaurant appears in the search results. Oddle helps you establish a strong online presence, driving organic traffic and improving discoverability.

Conclusion

A System That Grows Your Business

Investing in a restaurant online ordering system is more than a convenience—it’s a pathway to long-term growth. By owning your delivery and takeaway channels, you gain the ability to engage customers, build a valuable database, and create marketing campaigns that drive loyalty and sales.

Restaurants like Dian Xiao Er, Soup Restaurant, and Swee Choon have already unlocked these benefits by partnering with Oddle. With our technology and expertise, you can too. Let Oddle be your trusted partner in transforming your restaurant's online ordering system into a powerful engine for success.

Ready to take control of your delivery and takeaway sales? Contact Oddle today to explore how our restaurant online ordering system can help your business grow.

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