The Smart Restaurant Owner's Guide to Food Delivery Website Platforms
Delivery Is Here to Stay. Are You Paying Too Much to Be in the Game?
Post-pandemic, food delivery isn't just a trend—it's a habit. Studies show customers now see delivery as a non-negotiable convenience. But here's the catch: relying on third-party platforms could be costing you up to 30% of every order.
Worse, when something goes wrong, 40% of customers blame your restaurant, not the delivery app. You're paying sky-high fees and taking the fall. That's bad business.
The solution? Build your own ordering system.
We break down the top 5 platforms to help you own your brand, data, and profits.
1. Oddle e-Shop — Purpose-Built for F&B Brands
Best for: Restaurants ready to grow delivery revenue without paying platform fees
- No setup costs, no subscriptions
- Drag-and-drop design with zero coding
- Built-in tools for email marketing, CRM, and customer insights
- Fully mobile-optimised and SEO-ready
With Oddle, you're not just selling food—you're building a loyal customer base. Use customer data to re-engage lapsed buyers, run personalised campaigns, and bring customers back again and again.
Bottom Line: Grow your sales, not someone else's platform.
2. WordPress + WooCommerce — The Flexible Giant
Best for: Tech-savvy restaurateurs who want full control
- Highly customisable with thousands of plug-ins
- Requires paid Business plan to install plug-ins
- Steep learning curve; some coding knowledge needed
Bottom Line: Powerful, but not for beginners or busy F&B operators.
3. Wix — Easy to Use, Hard to Scale
Best for: New business owners building their first website
- 500+ drag-and-drop templates
- E-commerce access with paid plans
- Cannot change templates after publishing
Bottom Line: Simple and pretty, but inflexible once you launch.
4. Shopify — Made for Online Retailers
Best for: E-commerce-first restaurants with tech support
- Unlimited bandwidth, scalable infrastructure
- App marketplace for extra functions (most cost extra)
- High transaction fees, limited free themes
Bottom Line: Great power, but you'll pay for every add-on.
5. Squarespace — Stylish but Limited
Best for: Restaurants prioritising visual branding
- Beautiful templates with integrated e-commerce
- Includes native email campaigns (paid)
- Limited third-party integrations
Bottom Line: Great for branding, less ideal for growth-focused delivery operations.
Final Take: Why Oddle e-Shop Wins for F&B
Other platforms make you adapt. Oddle was made for restaurants.
It helps you:
- Convert dine-in customers into delivery regulars
- Collect first-party data to power smarter marketing
- Avoid excessive platform fees
Own your customer relationships. Keep your profits. And scale delivery on your terms.
Ready to start? Request a Free Demo