Why Online Ordering Is a Must for Restaurants

In today’s fast-paced world, convenience is king, and online ordering has become a non-negotiable for restaurants. With consumers increasingly turning to digital platforms for their meals, an online ordering system is no longer just an option—it’s a necessity.

But here’s the catch: while marketplace platforms like GrabFood and Deliveroo offer exposure, they come with hefty commissions and limited customer data ownership. This makes it challenging for restaurants to build sustainable growth.

Oddle Eshop provides a solution. It empowers restaurants to set up their own branded online storefront, keep full control of their customer relationships, and maximize revenue—all without relying solely on marketplaces.

Step 1: Define Your Goals

Before setting up an online ordering system, clarify your objectives.

Key Goals to Consider:

1. Increase Delivery Sales: Expand your reach and capture more orders by offering a seamless online experience.

2. Reduce Marketplace Commissions: Avoid the high fees charged by third-party platforms and keep more of your revenue.

3. Build Direct Relationships: Own your customer data to drive repeat business and loyalty.

Oddle Eshop enables you to achieve all three, acting as both a digital storefront and a growth engine.

Step 2: Choose the Right Online Ordering System

The success of your online ordering strategy depends on selecting the right platform.

What to Look For:

• Scalability: Can the system grow with your restaurant?

• Customization: Does it reflect your brand’s identity?

• Pricing: Are there transparent, success-based fees?

• Integrations: Does it connect with delivery partners, loyalty programs, and marketing tools?

Oddle Eshop vs. Marketplace Platforms:

Unlike marketplace platforms, which take commissions of up to 30%, Oddle Eshop operates on a success-based model with significantly lower costs. Additionally, Oddle Eshop provides access to customer data, helping you build direct relationships instead of relying on third-party platforms.

Step 3: Design Your Online Storefront

Your online storefront is an extension of your restaurant’s brand. Ensure it looks professional and inviting.

Tips for Branding Consistency:

• Use your logo and brand colors prominently.

• Include high-quality photos of your menu items.

• Write clear and enticing descriptions for each dish.

Oddle Eshop Features:

With Oddle Eshop, you can create a fully branded and user-friendly interface that enhances the customer experience while reflecting your restaurant’s identity.

Step 4: Promote Your Online Ordering Platform

Once your storefront is live, you need to let your customers know about it.

Promotion Strategies:

• Social Media: Announce your online ordering platform on Facebook, Instagram, and TikTok.

• Email Marketing: Reach out to your customer database with a launch offer.

• In-Store Promotions: Use flyers, table tents, and QR codes to encourage dine-in customers to order directly next time.

Offer Incentives:

Drive traffic to your platform by offering perks such as:

• Free delivery for first-time orders.

• Loyalty points redeemable for future purchases.

• Discounts on bundle deals.

Step 5: Streamline Operations

Smooth operations are essential for customer satisfaction.

Integration with Delivery Partners:

Oddle Eshop integrates with top delivery partners, ensuring efficient order fulfillment without requiring additional manual effort.

Staff Training:

Train your team to handle online orders efficiently, from confirming orders to managing delivery schedules and customer queries.

Step 6: Analyze and Optimize Performance

Use data to make informed decisions and continuously improve your online ordering system.

Key Metrics to Track:

• Peak ordering times.

• Popular menu items.

• Customer demographics and purchasing habits.

Oddle Eshop Analytics:

Oddle Eshop provides comprehensive analytics to help you identify trends, optimize your menu, and adjust marketing campaigns based on customer behavior.

Step 7: Engage Customers for Repeat Orders

The key to long-term success is turning one-time customers into loyal patrons.

Leverage Loyalty Programs:

Integrate Oddle’s loyalty tools to reward repeat customers with points, discounts, or exclusive offers.

Automated Retargeting:

Send personalized follow-ups based on past orders to encourage repeat business. For instance:

• A customer who orders pizza regularly could receive an exclusive pizza deal.

• A lapsed customer could get a “We Miss You!” discount.

Pro Tips for Success

1. Bundle Items: Offer meal bundles to increase average order value.

2. Seasonal Campaigns: Create limited-time offers around holidays or seasonal events to maintain customer interest.

3. Engage with Feedback: Actively respond to customer reviews and use feedback to refine your offerings.

Take control of your online ordering today.
Oddle Eshop is designed to help you grow your delivery sales, reduce dependency on marketplaces, and build lasting customer relationships—all while maintaining your brand’s identity.

Start your journey with Oddle Eshop now!