The Evolution of Online Ordering

The way customers order food has transformed dramatically over the years. From phone orders and manual processing to fully digital platforms, the restaurant industry has embraced convenience and efficiency. However, third-party delivery marketplaces, while convenient, often cater to small baskets for 1-2 people, leaving significant revenue opportunities untapped.

What about customers ordering for family gatherings, office luncheons, or birthday parties? These segments often require larger orders and advance notice—a demand that marketplaces struggle to fulfill. By focusing solely on food-on-demand, restaurants may miss out on these valuable segments.

With an online ordering system like Oddle Eshop, restaurants can capture these high-value opportunities while maintaining control of their brand, customer relationships, and data.

Definition: What Is an Online Ordering System?

An online ordering system is a digital platform that allows restaurants to manage delivery and takeaway orders directly. Beyond transactional convenience, a modern system like Oddle Eshop empowers restaurants to unlock new revenue streams and tap into underutilized customer segments.

Key Components:

1. Online Storefront: A branded platform where customers can easily place orders.

2. Payment Integration: Secure and flexible payment processing options.

3. Delivery/Takeaway Management: Tools to manage orders, set delivery zones, and streamline logistics.

Oddle Eshop extends these capabilities with features specifically designed to cater to larger orders and pre-scheduled events, unlocking high-value customer segments.

History of Online Ordering Systems

The Marketplace Model:

Third-party marketplaces revolutionized online food delivery but introduced significant drawbacks:

• High commissions that erode profits.

• A focus on small, on-demand orders with limited appeal to customers planning larger gatherings.

• Minimal control over branding and customer interactions.

  
  

The Direct Ordering Shift:

Recognizing these gaps, restaurants are now adopting direct ordering systems like Oddle Eshop to:

• Serve high-value segments like group orders for families, offices, and celebrations.

• Expand their delivery capabilities while retaining full control over branding and customer relationships.

  
  

The Role of Online Ordering Systems in Modern Restaurants

Online ordering systems are essential for meeting the diverse needs of today’s customers.

Owning the Brand Experience:

Direct ordering ensures that customers interact with your brand throughout the journey, from ordering to delivery, building stronger relationships and loyalty.

Expanding Revenue Opportunities:

Oddle Eshop enables restaurants to unlock new customer segments by catering to:

• Small Baskets: On-demand orders for 1-2 people.

• Family/Friends Gatherings: Larger orders for 5-12 people.

• Office Luncheons and Celebrations: Bulk orders requiring advance notice.

  
  

Boosting Profitability:

By reducing dependency on marketplaces and targeting high-value orders, restaurants can significantly increase their revenue and margins.

Challenges of Online Ordering Without a System

1. High Marketplace Commissions:

Third-party platforms charge significant fees while limiting your ability to grow revenue from high-value segments.

2. Missed Opportunities for Larger Orders:

Without a dedicated platform, restaurants struggle to serve customers planning events or bulk orders that require coordination and advance notice.

3. Operational Inefficiencies:

Manually managing orders for diverse customer needs—like coordinating both on-demand and scheduled delivery—creates complexity without the right tools.

What Makes Oddle Eshop Different?

Oddle Eshop addresses these challenges by empowering restaurants with tools that cater to all customer segments while maximizing operational efficiency and profitability.

Key Differentiators:

1. Unlock New Customer Segments:
   Serve not only on-demand customers but also those planning larger orders for gatherings, celebrations, and corporate events, increasing your revenue potential.

   
   

2. Growth-Focused Features:

• Upselling Tools: Encourage customers to add items or upgrade their orders.

• Order Scheduling: Allow customers to plan ahead for group meals or events.

• Flexible Delivery Zones: Expand your reach to serve loyal customers, no matter where they are.

  
  

3. Seamless Integration:
   Oddle Eshop connects seamlessly with loyalty programs, CRM tools, and marketing campaigns, enabling you to re-engage lapsed customers and drive repeat business.

   
   

4. Brand-First Approach:
   Every touchpoint, from the online storefront to post-purchase emails, reflects your restaurant’s identity, ensuring a lasting impression.

FAQs About Online Ordering Systems

1. How much does an online ordering system cost?

Oddle Eshop uses success-based pricing, meaning you pay only for the revenue you generate, with no upfront setup fees.

2. Can it handle large, pre-scheduled orders?

Yes! Oddle Eshop is designed to accommodate bulk orders for gatherings, celebrations, and corporate events, ensuring flexibility for all customer needs.

3. Is it suitable for small restaurants?

Absolutely. Oddle Eshop scales to fit restaurants of all sizes, providing value for small independents and large chains alike.

Learn how Oddle Eshop empowers restaurants to own their online ordering experience and unlock untapped revenue opportunities.
From small baskets to large group orders, Oddle Eshop helps restaurants grow their delivery and takeaway sales while maintaining full control of their brand.

Contact us today to get started!