Keng Eng Kee's Journey: Overcoming Operational Challenges

Keng Eng Kee (KEK), a family-run zi char institution in Singapore, is renowned for its iconic wok hei-rich dishes like Moonlight Hor Fun and Coffee Pork Ribs. Operating out of its Alexandra flagship, KEK has long been a favorite among locals, attracting steady walk-ins and reservations. Despite its popularity, KEK faced significant challenges:

• High Costs: Their previous reservation system incurred $8,000 monthly in commission fees, eating into profits.

• Missed Opportunities: Difficulty tracking cancellations and walk-ins resulted in inefficiencies and lost revenue.

• Underperforming Lunch Periods: Weekday lunches lagged far behind the fully booked weekend dinners.

• Lack of Integration: Disconnected systems limited their ability to engage customers across channels like loyalty programs and delivery.

How Oddle Reserve Transformed KEK’s Operations & Revenue Growth

Oddle Reserve introduced a cost-effective, data-driven solution that not only resolved KEK's pain points but also created new growth opportunities.

Transparent Pricing That Drives Cost Savings

KEK replaced its high-commission reservation system with Oddle Reserve’s fair usage model, saving $8,000 per month. These savings were reinvested into marketing and operational improvements, enabling KEK to focus on growth rather than high fees.

Turning Cancellations into Future Bookings

Oddle Reserve allowed KEK to re-engage customers who canceled reservations by sending personalised follow-up emails. These emails offered incentives like exclusive dish previews or prime seating, successfully converting cancellations into future bookings and recovering lost revenue.

Boosting Weekday Traffic with Data-Driven Campaigns

Oddle Reserve provided insights into underperforming segments, revealing weekday lunches as an untapped revenue opportunity.

KEK launched targeted email campaigns featuring their signature dishes, encouraging weekday lunch reservations. With personalised messaging and clear calls-to-action, these campaigns increased weekday lunch bookings by 30%, contributing an additional $4,500 in monthly revenue and improving overall table occupancy rates.

Cross-Channel Integration for Maximum Revenue

By integrating Oddle Reserve with KEK’s loyalty program and delivery platform, the restaurant created a unified customer database. This integration enabled follow-up campaigns promoting delivery services during off-peak hours.

As a result:

• Delivery orders from reservation customers now contribute 40% of KEK’s online sales.

• Seasonal offers re-engaged 20% of lapsed customers, driving incremental revenue.

Key Results: A Winning Transformation

KEK achieved remarkable outcomes with Oddle Reserve:

• Cost Savings: Eliminated $8,000 in monthly commission fees.

• Boosted Reservations: Increased weekday lunch bookings by 30%, generating $4,500 in additional revenue.

• Improved Online Reputation: Positive Google reviews rose by 40%, attracting more first-time diners.

• Cross-Channel Growth: Delivery sales from reservation customers now make up 40% of online revenue.

A Testimonial from Keng Eng Kee

"Oddle Reserve has completely transformed our reservation process. The cost savings alone made it worthwhile, but what truly impressed us was how it helped us uncover new opportunities. Their campaigns boosted weekday lunch traffic, and we’ve seen incredible growth in delivery sales from reservation diners. Oddle Reserve isn’t just a tool—it’s a growth engine for our business."

— Paul Liew, Owner, Keng Eng Kee

Lessons from KEK’s Success with Oddle Reserve

KEK’s story illustrates the power of a strategic reservation system in driving growth. Key takeaways include:

• Cost Efficiency: Switching to Oddle Reserve saved $8,000 monthly.

• Re-Engaging Customers: Follow-up campaigns turned cancellations into new bookings.

• Data-Driven Growth: Targeted campaigns boosted weekday lunch reservations by 30%.

• Cross-Channel Integration: Delivery sales grew by 40% through unified customer data.

• Building Advocacy: Positive feedback surveys and Google reviews drove first-time visits.

Ready to Grow Like KEK?

If you’re ready to optimize your reservations, cut costs, and unlock new growth opportunities, let Oddle Reserve help. Contact us today and transform your restaurant operations!