Year in Review: How Oddle Revolutionized F&B Businesses in 2023
As we bid farewell to another eventful year, it’s time to reflect on the remarkable strides we’ve made at Oddle. In the dynamic world of F&B, understanding and nurturing customer relationships has become increasingly vital.
This year, we’ve seen groundbreaking developments at Oddle that have helped merchants connect, engage, and keep their customers more effectively than ever before. Let’s dive into the highlights!
Redeemables: A Game-Changer for Customer Engagement
2023 saw the launch of our most significant feature yet – Redeemables. This innovative tool allows customers to claim promotions, providing merchants with a golden opportunity to gather valuable customer data.
This data is instrumental in identifying potential loyal customers and engaging with them to deepen their connection with your brand. The result? A strong, loyal customer base that drives business growth.
More Bank Partnerships
In 2023, Oddle took a significant step forward by initiating dine-in partnerships with banks, complementing our existing online bank collaborations. These strategic dine-in partnerships aim to directly connect you with your customers.
By utilizing the data gathered through our Redeemables feature, these collaborations are more than just transactions; they’re opportunities for enhanced customer engagement. This approach is designed to deepen customer relationships and, consequently, drive growth for your business.
Oddle Audience Marketing: Expanding Your Reach
We’ve always believed in the power of data. That’s why, in response to your requests, we’ve utilized the rich data from Oddle Eats to help you tap into a wider audience. Oddle Audience Marketing enables you to connect with enthusiastic food lovers on Oddle Eats, expanding your customer base and opening new avenues for growth.
Oddle Terminal: Payment Intelligence
Our Oddle Terminal goes beyond being just a payment processor. It’s a gateway to understanding your customers’ spending behaviors. This Payment Intelligence feature provides insights that are crucial for engaging identified customers effectively, helping to convert them into loyal patrons and supporting long-term business success.
Continuous Product Enhancements
At Oddle, we’re committed to continuous improvement. This year, we’ve enhanced our existing products for better efficiency and usability.
Oddle Reserve: Credit Card Hold
Responding to your feedback, we introduced a credit card hold feature in our reservation system, aimed at streamlining your operations.
Oddle Shop: Adding Apple Pay and Google Pay
With e-commerce conversion rates being a top priority, we integrated Apple Pay and Google Pay to make payment processes smoother and more user-friendly, especially for first-time customers.
As we look back at 2023, we’re proud of the milestones we’ve achieved together. These developments are just the beginning of our journey to revolutionize the F&B industry.
If you haven’t explored these features yet, or if you’re curious about how they can benefit your business, we’re here to help you get started.