Mother’s Day 2024 - Don’t Miss the Chance to Maximise Revenue
As one of the busiest days in the restaurant calendar, Mother’s Day presents a significant revenue opportunity for restaurateurs. To maximize this occasion, it’s important to start preparations well in advance.
Consumer Trends
Data from Google search trends reveal that the search for Mother’s Day dining options spikes as early as six weeks before the actual day. This pattern has remained consistent over the past five years.
The early surge in searches for Mother’s Day dining options underscores the importance of having your restaurant ready and visible to potential customers before the rush begins. By understanding this trend, you can tailor your marketing and operational strategies to capture the attention of early planners.
Crafting a Memorable Mother’s Day Experience
To not only attract but also retain customers beyond Mother’s Day, consider these key areas:
- Demand Maximization: How can we stand out and attract diners in a competitive market?
- Customer Satisfaction: What strategies can we employ to ensure a memorable experience that encourages repeat business?
- Pricing Strategies: How do we price our offerings to reflect value and maximize revenue?
Effective Strategies to Enhance Mother’s Day Revenue
Offer Surprise Options on Reservation Bookings
Go beyond the standard dining experience by offering surprises and intimate simple touches. Whether it’s allowing guests to add personal messages to desserts, offering personalized gift options, or tailoring packages to suit individual preferences, these personal touches can significantly enhance the dining experience, making it more memorable.
Not sure how to do this? Check out our Tickets function, and learn how the best do this.
Bonus Tip: You can collaborate with florists or bakeries to provide gifts for your guests as a surprise. Also, try to have your guests take video of these surprise moments as much as possible.
Promote Early and Smartly
Leverage the power of social media and email marketing to promote your Mother’s Day specials. 6 weeks early, remember?
Creating engaging content that might include contests, sneak peeks at your special menu, or hype from influencers can spark interest and anticipation.
If you’re running out of creativity juices, here are some ideas.
- Are you preparing any special gifts for the Mothers in the restaurant? Show some sneak peeks of the gifts.
- Have a special dish only available during the Mother’s Day period? Invite some influencers down to have a taste test!
Keep your Loyal Customers Loyal
Offer exclusive access or early booking incentives to your most loyal, high-spending customers can make them feel valued and more likely to stay a fan of your restaurant.
Unsure how to do this? Speak to your Account Manager to find out more.
Encourage Early Reservations
Implement early bird offers to incentivize advance bookings. This approach not only helps in securing sales early but also aids in efficient inventory management. Consider requiring pre-payment to minimize cancellations, improving cash flow, and ensuring a smoother operation on the day.
This can be done with our Tickets function. Look at the best examples!
Maximize your Kitchen Capacity with Delivery Pre-Orders
Customers spend longer times at a restaurant during festive period, resulting in slower table turnovers. This leads to idle kitchen capacity if they are no longer ordering food.
In such cases, plan ahead and open up for delivery orders wherever possible, allowing the kitchen to continue serving customers who have planned to celebrate the occasion in the comforts of their own home.
By the way, if you wish to be part of Oddle Eats Mother’s Day 2024 page, do have a look at this deck and let us know if you’re interested. Delivery Orders usually starts coming in 3 weeks before Mother’s Day, so try to get as much exposure as you can before that.
Capture Data : For Mother’s Day 2025
Customers who visits and love your restaurant on Mother’s Day 2024, are likelier to visit on Mother’s Day 2025. They are even more likelier if you give them a nudge next year, remind them the good time they had this year.
However, you can’t do that without their data.
If you’re using other reservations system like Sevenrooms, tag your customers when they arrive, or when they leave. Ensure you manage to get their details, and what they loved about you. Use these data next year to get them coming back and falling in love with your restaurant once again.
Long-term Success: The Importance of Happy Customers
Ultimately, the goal of your Mother’s Day strategy should be to leave a lasting impression on your customers, turning them into repeat visitors and advocates for your restaurant. Satisfied customers are likely to share their positive experiences (eg. Google Reviews), contributing to a beneficial cycle of word-of-mouth promotion and brand loyalty.