Introducing Our New Logo
Since our modest beginnings in 2014, Oddle has blossomed out and earned the reputation for being the trusted F&B business partner of choice in Southeast Asia today. We’ve effectively built a sustainable O2O ecosystem for the F&B industry by devising technological solutions to serve as the bridge between food makers and food lovers. Rooted in our “Always Restaurant First” philosophy, we are on the constant lookout to propel our vision of growing and equipping restaurants in an increasingly digital space. We’ve since expanded into 4 countries with over 3,000 F&B brands worldwide. As we strive for greater heights, we call for a re-evaluation of our identity and our purpose. We are now pleased to announce our brand new look!
“Oddle's mission is to empower every restaurant to control its own future. Through our omnichannel platform, restaurants capture data from key customer touchpoints to personalise meaningful interactions and deliver unique experiences for each customer.”
- Jonathan Lim, Oddle's Chief Executive Officer
Swiping Up to Success
Our new logo is modelled after the way we activate an app. Sliding the button is the key to unlocking and opening up new opportunities with Oddle. Notice our brand colours, violet blue and navy blue – violet blue embodies creativity and innovation while navy blue exhibits integrity, highlighting our sophisticated, loyal, affable and thoughtful character. The white circle is the letter “O” which stands for Oddle, the enabler of business growth. What this means is that we make things happen.