Carrying On the 3 Gen Zichar Legacy Online:
Keng Eng Kee Seafood

Success Stories / Keng Eng Kee

Keeping The Kampong Spirit Alive

"People first & family first,
then business."

Paul Liew, third-generation owner of Keng Eng Kee Seafood

Singapore’s COVID-19 preventive measures in 2020, in particular the two-month-long Circuit Breaker (CB), has since posed a challenge to many brick-and-mortar F&B businesses. The prohibition of dine-in to curb the rising Covid cases led to F&B sales observing a whopping year-on-year decline of almost 30 per cent back in 2020. Despite the gradual lifting of the CB measures, safe distancing and dine-in restrictions made the recovery of F&B sales slow and inadequate. Fortunately, Keng Eng Kee Seafood, a local 3Gen Zichar restaurant, managed to find a silver lining.

The Problem

Switching to online food delivery can be daunting especially when restaurants do not possess the necessary logistics to handle sudden influxes of orders. As Keng Eng Kee Seafood has always been prioritizing dine-in and takeaways prior to CB, they faced troubles with scaling their business when they started their online food delivery arm which required attention to detail.

“Oddle responded to our needs, not just on being the middleman between restaurant and delivery services, but a close partner that provides strategies to do well in this new norm.” - Paul Liew, Keng Eng Kee Seafood

Oddle’s Managed Logistics Provided Additional Accountability

Recognizing that logistics management is key to reducing the number of problematic deliveries, we collaborated with our third party logistics providers to assign drivers to Keng Eng Kee Seafood’s online food orders. By ensuring quick and smooth deliveries on our end, Keng Eng Kee Seafood can then channel more resources into crafting high quality and hearty Zichar for their valued customers.

Oddle’s Managed Marketing Drove High Traffic to Raise Brand Awareness

Not only did Oddle manage Keng Eng Kee Seafood’s logistics for online food delivery, we also noticed that they had an opportunity to grow their online presence with the use of digital marketing. As such, to take their online F&B business up a notch, we helped Keng Eng Kee Seafood dive into digital marketing to drive traffic to their Oddle e-shop. We are proud that our digitally focused and performance-driven managed marketing service has efficiently improved Keng Eng Kee Seafood’s online sales in a sustainable, cost-effective manner.

Carrying On the 3 Gen Zichar Legacy Online: Keng Eng Kee Seafood

Success Stories / Keng Eng Kee

Keeping The Kampong Spirit Alive

"People first & family first, then business."

Paul Liew, third-generation owner of Keng Eng Kee Seafood
Singapore’s COVID-19
preventive measures in 2020, in particular the two-month-long Circuit Breaker (CB), has since posed a challenge to many brick-and-mortar F&B businesses. The prohibition of dine-in to curb the rising Covid cases led to F&B sales observing a whopping year-on-year decline of almost 30 per cent back in 2020. Despite the gradual lifting of the CB measures, safe distancing and dine-in restrictions made the recovery of F&B sales slow and inadequate. Fortunately, Keng Eng Kee Seafood, a local 3Gen Zichar restaurant, managed to find a silver lining.

The Problem

Switching to online food delivery can be daunting especially when restaurants do not possess the necessary logistics to handle sudden influxes of orders. As Keng Eng Kee Seafood has always been prioritizing dine-in and takeaways prior to CB, they faced troubles with scaling their business when they started their online food delivery arm which required attention to detail.

“Oddle responded to our needs, not just on being the middleman between restaurant and delivery services, but a close partner that provides strategies to do well in this new norm.” - Paul Liew, Keng Eng Kee Seafood

Oddle’s Managed Logistics Provided Additional Accountability

Recognizing that logistics management is key to reducing the number of problematic deliveries, we collaborated with our third party logistics providers to assign drivers to Keng Eng Kee Seafood’s online food orders. By ensuring quick and smooth deliveries on our end, Keng Eng Kee Seafood can then channel more resources into crafting high quality and hearty Zichar for their valued customers.

Oddle’s Managed Marketing Drove High Traffic to Raise Brand Awareness

Not only did Oddle manage Keng Eng Kee Seafood’s logistics for online food delivery, we also noticed that they had an opportunity to grow their online presence with the use of digital marketing. As such, to take their online F&B business up a notch, we helped Keng Eng Kee Seafood dive into digital marketing to drive traffic to their Oddle e-shop. We are proud that our digitally focused and performance-driven managed marketing service has efficiently improved Keng Eng Kee Seafood’s online sales in a sustainable, cost-effective manner.