What You Can Learn From AJH Catering’s 27-Year Experience

1. Tell us more about your brand’s story and why you decided to start AJH Catering.

AJH started 27 years ago when we opened our first 24 hours outlet on Bencoolen Street. We then opened 2 more outlets in Singapore. At the point in time, some of our clients were requesting for us to provide catering services but we didn’t have enough resources then.

Eventually, I graduated and started working in an accounting firm, but my dad wanted me to take over the business so I did and the rest is history.

2. What’s the most interesting/unique part of AJH Catering’s journey thus far?

Though our catering wing has only been in operations for about 3 years, the best part of our journey is our clients. They started off as just customers who simply bought food from us, but they slowly became our friends.

Also, we started this business with just 2 members who didn’t have any experience in catering at all. Thus when the business just started, I had to work 20 hours a day at times just to make sure everything was in place.

3. Was online ordering always part of your business’s plan?

Initially, we engaged someone to help us build an ordering platform for our website, but it wasn’t really reliable. There were times when we missed orders because we didn’t receive it in our email. We then had to check the backend, only to realise that the order has indeed been submitted.

Subsequently, Oddle reached out to one of our restaurants. I received the contact number from the store manager, and decided to meet with your sales team to find out more about the Oddle solution. That was when we signed with Oddle.

4. What was your biggest fear in going online?

Due to our past experience with our old ordering platform, our biggest fear was missing orders because there are no email notifications.

5. How was your experience after using Oddle?

Running our catering business has definitely become easier now. But as a company, we do have some preferences – it would be great if the Oddle solution helps us auto-populate our orders into a calendar so we can have an overview of all our orders, without us having to consolidate them manually (like how we do it now).

6. Has Oddle helped your brand? If so, how?

Definitely! We used to do everything manually, SMS-ing the order details to our customers and logging orders into our calendar using pen and paper. By using Oddle, we can save a lot of time and increase our productivity.

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