7 Things You Probably Didn’t Know About Fluff Bakery

1. Tell us more about your brand’s story and why you decided to start Fluff Bakery.

6 years ago, my wife and I decided to start selling cupcakes to our families and friends as we wanted to raise money for us to get married! Thus, we started an Instagram account for our small business. Soon after, our follower base (and, the demand for our cupcakes) expanded rapidly. To date, we have approximately 89K followers on Instagram. We also started supplying to a cafe called Penny University. One year later, we opened a store at Jalan Pisang, in the Kampung Glam area. Our philosophy of cakes is that they should be simple, flavourful and interesting.

2. What’s the most interesting/unique part of Fluff Bakery’s journey thus far?

One interesting thing about Fluff Bakery is that we change our menu weekly to keep things interesting and fresh for our customers. We also like to experiment and come up with unique flavour combinations – we once placed caramelised beef bacon on a cupcake! We’ve also created many cakes based on the local desserts and drinks, such as Ondeh Ondeh cake, Teh Tarik and Bandung cupcake, just to name a few.

3. Was online ordering always part of your business’s plan?

Yes. At an early stage, we were already aware that we needed to establish an online presence with e-commerce capabilities to make it easier and more convenient for our customers to order our cakes. We searched high and low for a reliable online ordering platform. Once we found Oddle, we invested in a delivery van to fulfil our delivery orders.

4. What was your biggest fear in going online?

Our biggest fear in going online was the reliability of the platform. We were worried that we would face technical problems with the order management system and that we would not be able to fulfil our customers’ orders.

5. How was your experience after using Oddle?

Oddle made the transition to going online and accepting online orders simple and seamless. The team was also very helpful in training our staff in using the platform and in making sure that we understood how everything worked. They were also very responsive in troubleshooting the issues that we faced.

6. Has Oddle helped your brand? If so, how?

Oddle has helped increase our overall sales. Currently, 15-20% of our sales come from our online orders. Oddle has also made it easier for us to manage our online orders and process payments.

7. If there were 3 words to describe Oddle, what would it be?

User-friendly, cost-effective and responsive backend support.

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