起家雞 Cheogajip’s Dream To Go Online Comes True

1. Tell us more about your brand’s story and why you decided to start Cheogajip

A couple of years ago, my partners and I wanted to start a new chicken and butchery farm in Taiwan. Hence, we went to Korea to check out similar farms to source for fresh poultry. The best way to enjoy the freshness of the poultry is to cook and eat it right away. In addition, we also checked out the fried chicken brands in Korea and that’s when we found Cheogajip. Though they do not have the most number of franchises, they serve the most delicious fried chicken! This is because they’re a relatively small-scaled franchise brand, hence they’re able to control the quality of the chicken they use.

2. What’s the most interesting/unique part of Cheogajip’s journey thus far?

My partners and I don’t have any prior experience in the F&B industry. After opening our first Cheogajip store in Taiwan, we learnt a lot from it. I find it unique that though we are from non-related backgrounds, we are able to come together and achieve something.

3. Was online ordering always part of your business’s plan?

Yes, of course. We originally wanted a system like KFC’s or McDonald’s, but we realised that in order to grow in Taiwan we’d have to solve the POS system issue, receipt issue and integrate our online system with credit card companies. Everything is separate, so it was really hard for us to find an all-in-one system. Initially, we thought of engaging someone to develop the entire system for us but even so, we won’t be able to solve the POS system issue. Hence, after we weighing our options, we concluded that Oddle offers the same effectiveness if we were to build our own system, but, at a lower costs.

4. What was your biggest fear in going online?

Our greatest fear is that by taking online orders, we might face problems in the store. For instance, if customers order online, our staff would have to manually record the order into the POS system. And, if the staff made a mistake in the process, the order would be all wrong and we would have the bear the cost.

5. How was your experience after using Oddle?

By establishing an online presence, we were able to attract younger customers. Most of our customers are in their 20s and 30s, and they are more likely to order online. If we’re taking orders over the phone, there’s a high chance we might lose some of our potential customers as we only have one phone in each store. If it’s occupied, they would have to wait or simply not order from us at all. With Oddle, it became more convenient for our kitchen staff. Every order is arranged and displayed correctly and our staff only needed to focus on food preparation.

6. Has Oddle helped your brand? If so, how?

Yes. It’s convenient for both our customers and our staff. It saves not only time and effort for our customers but for us too! We can minimise the time and manpower spent on order management, and focus on the quality of our Korean fried chicken. Also, our revenue increased after we start using Oddle.

7. Is growth possible with Oddle?

Yes. If you want to have a system like KFC or McDonald’s, you might have to spent NT$10 million, which is an amount that most companies can’t afford. But Oddle is able to help you achieve at least 80% of the effectiveness those expensive systems can give you at a much, much cheaper price that most F&B business owners are able to afford.

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