1. Tell us more about your brand's story and why you decided to start ISM 主義甜食.
I used to be a cellist who often went on tour with the orchestra to perform all around the world. As a musician, I believe that music or paintings are not the only forms of "art". If you can focus on anything and invest hard work and effort, anything you do can, and should, be considered as art. Music follows this rule and so does making desserts. That's the reason I chose "ISM" as the name of the brand - it's the root word of indicating an action, process, state or result. It represents the belief that anything can be art. Thus, we often collaborate with bartending or tea arts and combine them with the art of our desserts.
2. What's the most interesting/unique part of ISM 主義甜食's journey thus far?
ISM sells French desserts but interestingly, our chef is actually from Japan. As such, our desserts usually contain a lot of whipping cream and mousse, something which the Japanese like a lot. When it comes to festivals valued by the Japanese, such as Christmas, we often experience Japanese customers placing orders for our cakes, even though our store is located in Taiwan.
3. Was online ordering always part of your business's plan?
Yes. I have always wanted to reduce the time and effort taken for our employees to manually record orders and send copies to the kitchen. And this can be achieved by going online. Thus, I've been looking forward to not only taking orders online, but also virtually managing my orders.
4. How was your experience after using Oddle?
Oddle really caters to our business needs. It helps us save time, effort and even costs. For instance, we used to print out our menu DMs (Direct Marketing: leaflets, brochures) and distribute to our customers. However, when there's a new product or season and festival shifts, we’d have to print new DMs again. It was a significant cost for us, having to constantly update our materials and if customers call to order items from the old DMs. Now, after using Oddle, we just have to tell our customers to check our shopping cart for our product availability. We can display instant updates on the website and sell to our customers at the same time. We no longer have to redesign the DMs and incur the costs of printing.
5. Has Oddle helped your brand? If so, how?
Yes, especially when it comes to festivals like Mid-Autumn Festival or Christmas when we have a lot of orders. We won't be able to handle if we had to take orders from phone calls and jot them down manually. The Oddle solution reduces the time and manpower spent to manage the orders and best of all, our staff can focus on the art of desserts.
6. If there were 3 words to describe Oddle, what would it be?
3 words are not enough. Simple, convenient, instant, easy-to-learn, user-friendly, easy to pick up.
7. Is growth possible with Oddle?
Yes. We are able to provide clear information on the shopping cart site. The interface is easy to use for both our customers and us. This increases the likelihood of our customers ordering online and minimises the time taken for us to learn and get used to the system.
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