欣葉日本料理 健康店外賣區 Shin-Yeh Japanese Buffet Takeaway’s Journey to Online Success

1) Tell us more about your brand’s story and why you decided to start 欣葉日本料理 健康店外賣區 Shin-Yeh Japanese Buffet Takeaway.

Shinyeh Japanese Buffet is very different from most Japanese buffet places. We don’t offer a large number of dishes. Instead, we prepare selected dishes for our customers. The reason behind this? Our culture and mission for all Shin-Yeh restaurants are customer-oriented, and we want our customers to feel at ease without having to worry about food safety issues while dining at our place. We meticulously source for ingredients that are of the highest quality, even though they are priced higher than the average market rates. We aim to have the best quality of food with the highest level of food safety at the same time.

2) What’s the most interesting/unique part of 欣葉日本料理 健康店外賣區 Shin-Yeh Japanese Buffet Takeaway’s journey thus far?

Our restaurant’s takeaway section was initially planned to target passing customers who have dined with us before. We wanted to offer them the same food which they loved at a relatively lower price, for takeaway. Initially, we faced really poor revenue from the takeout section, but we eventually reformed our sales strategy and started doing deliveries. We redesigned our takeaway menu and tried Foodpanda services. Then, we got to know about Oddle and started using them instead. This was a step in the right direction, as Oddle has helped our takeaway business a great deal.

With Oddle as our online shopping cart and order management system, our orders increased within months – we even received sales from the Taipei Arena, which accommodates large events and concerts! The Oddle solution not only expanded our customer base, but it also brought us to a different level – the takeaway section is no longer limited to the restaurant’s location as we can now focus on targeting customers across various locations in Taiwan, all who share the love of our Japanese cuisine.

3) Was online ordering always part of your business’s plan?

We had been planning to offer online ordering for a long time. Our original online ordering channel was a simple shopping cart on our official website. However, the page only displayed the pictures and prices of our products. If customers wanted to order, they still had to call in to do so. As mentioned earlier, we then started using Foodpanda and subsequently, Oddle.

4) What was your biggest fear in going online?

There were 3 major issues that we were afraid of: customers were unaware of our online channels, they wouldn’t know how to use the ordering system, and they wouldn’t be able to find our online shopping cart.

We did a few things to address our concerns:

1. We made a link button on our official website to direct our customers to the shopping cart.

2. We updated the links on our Facebook page.

3. We replaced all of our cards and DMs (Direct Marketing: leaflets, brochures) with the new QR code linking to the shopping cart.

4. We printed the QR code on our bentos and packages of our takeaway products.

5. We displayed the QR code on the giant TV wall in the store.

6. We handed out DMs containing the QR code to our dine-in customers.

7. We distributed DMs to the companies and stores nearby.

5) How was your experience after using Oddle?

The Oddle system is really in line with how we envisioned our products to be sold online. I will recommend other F&B business owners to use Oddle if they want to do takeaways and deliveries too! I wouldn’t however, recommend Foodpanda based on my experience.

6) Has Oddle helped your brand? If so, how?

Initially, we didn’t really know how to inform our customers about our new shopping site except to put up links on our official website and Facebook page. The Oddle Team helped us out and shared with us some tips on how to grab our customers’ attention by putting up QR codes and handing out small cards and DMs.

Oddle’s backend system gave us some interesting insights into our business too! The system allowed us to manage and review our customer data, with information such as the number of purchases a customer has made or the last time he/she ordered. This information gave us an idea of how our customers felt about our products. We could then analyze why some customers didn’t order again. We could also review the popularity of our products and replace unpopular ones with new items. By continually updating our menu, we were able to capture our customers’ taste and preference.

7) If there were 3 words to describe Oddle, what would it be?

Warm/sincere, suitable, and useful.

8) Is growth possible with Oddle?

The answer is definitely yes. The Oddle Team is not your run of the mill customer service representatives you usually face; they don’t just fix your system bugs, they actually stand in our shoes and give their all to help us reach our success.

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