As increasing numbers of consumers go online, restaurants are challenged to hop on the technology bandwagon. Diners crave convenience, and starting an online ordering system may be the best way for your restaurant to remain competitive.
It would be a painful inconvenience to set up your own delivery service for your online ordering platform. But with integrated, F&B-centric online ordering solutions, you no longer have to worry about this! Before we go into that, let’s debunk some common delivery myths that often stop restaurant owners from bringing their business online.
Myth #1: I have to form my own delivery team
Hiring your own riders and laying out exactly how your fleet is going to operate is all part of setting up your own delivery team. However, with the recent manpower crunch, this may not be the most ideal option for your restaurant. In fact, starting a delivery team without having any clue of how to run one is a risky move many restaurant owners would be reluctant to take because of these operational problems:
1. Painstakingly assigning of drivers manually (missing orders hazard, hello!)
2. Route planning and managing of drivers (very much time consuming!)
Truth is, forming your own delivery team is not the only way to ensure your food gets delivered to your diners. With delivery partners such as Lalamove and Carpal, restaurants can save themselves from online delivery woes. Leveraging on these services allows you to focus more on preparing quality food for your non-dine-in customers. And that’s healthy.
Myth #2: Partnering with a delivery company is a complicated and tedious process
The common belief is that partnering with delivery companies is a time-consuming process to nail. Any restaurant owner considering a delivery partnership would have to make a few considerations in order to find the best fit. But which delivery company would make the best partner? While the question is straightforward, it isn’t as easy to find a single company which can satisfy all your restaurant needs. Here are a few points you can consider when looking for your restaurant’s delivery partner:
Does the partner offer complimentary software or hardware tools to manage delivery?
Can you integrate these delivery operations into your online ordering platform?
Can you track & contact the rider directly without going through the delivery partner’s call centre?
How will your partner return cash-on-delivery payment?
Is there a system in place to deal with customer complaints arising from negligence during delivery?
Will there be compensation for delay in delivery?
It may seem like a lot of time and effort is required in fulfilling all of your restaurant’s delivery partnership needs. Even after deciding on one, more time needs to be invested into liaising and communicating with the delivery company. The road to a delivery partnership may seem like a long and tedious one. Fortunately, this need not be the case!
Here’s how to simplify things: Engage the services of an integrated online ordering solutions which offer delivery partnerships. That way, you no longer need to contact and liaise with delivery companies. In fact, you don’t even have to dispatch riders on your own as it will be done on your behalf. This means you can focus more on accepting and preparing your online orders. It’s definitely a more convenient and effective way for you to operate an online business. Not only are your orders managed online through a single system, that same system removes the hassle of arranging delivery for you. Voila!
Myth #3: I can’t deliver my food because it’s highly perishable
Food delivery is extremely time-sensitive because of the perishable nature of some dishes. Many restaurant owners fear that their food, when delivered, does not reach their customers fresh, the way it should. Dessert shops, for example, often refrain from going online because of this problem they believe they would face. While this may seem like a delivery issue, it certainly is not. There have been F&B businesses that go against the odds to deliver food items such as cold drinks, cakes and even seafood to their customers!
If your food items are highly perishable, packaging will solve the problem. To keep food warm, package them in containers that best preserve heat. Likewise, it would be near impossible to deliver ice-creams to a location hours away without melting. Use dry ice or an insulated bag when packing the food. This way, your packaging will save your food items from becoming unsuitable for your customers to eat, even with slight changes in delivery timing.
Myth #4: It’s hard to coordinate food preparation & pick-up for delivery
Many restaurant owners still believe that it’s hard to coordinate kitchen preparation and delivery pick-up when they partner with other companies. This is why some restaurant owners are fixated on the idea of having an in-house delivery team. They are afraid that they would not have enough time to prepare their orders before the dispatched driver arrives, especially if there is a high volume of customers dining in.
While these were common issues faced by the restaurant industry in the past, the existence of F&B-centric delivery companies and all-in-one online ordering systems these days has eliminated these concerns.
One simple tip to ensure that you have enough time to prepare your orders and that they’re being delivered on time is to set a lead time and allocate delivery slots for your customers to choose from. Your customers will know when to expect their food and you will have ample time to prepare it. All you have to do is to find delivery services and online ordering solutions that support these functions. A good fit for instance, would be a company which assists you in assigning a rider from one of their delivery partners based on your lead time and the customer’s preferred delivery timing. With the lead time function, you are able to prepare and deliver the food at your own pace. You no longer have to worry about timing issues and can ensure the quality of food and services offered to your online customers!
Setting up online ordering — where to start?
Although your delivery problems can be solved with delivery partners and integrated solutions, you might still have concerns regarding the setup of your online ordering system.
Well, we’ve got good news. There’s no need to start your online ordering platform from scratch! With the abundance of online ordering solutions, it’s easy for you and your staff to manage your own platform, accept incoming orders and manage them all in one place. Online ordering operations have never been smoother!
To know which service provider suits your restaurant’s needs the best, take a look at this comparison table on the extent of services each online ordering solution provides:
The best fit for your online ordering needs
In the increasingly competitive restaurant industry, it’s important to use your resources wisely. The best way to get the most out of your investment in your online ordering platform is to look for an all-in-one solution which best fits all of your restaurant’s online ordering needs, from interface design to even logistics support.
Integrated online ordering systems like Oddle are cost-effective solutions, especially because they include everything you need for your online ordering business, from the front-end and back-end of your online ordering platform, to order management systems and delivery needs. There’s no need for you to reinvent the wheel! And since you would no longer have to set up your own online platform, order management system and look for delivery partners, you can channel your time and resources into improving your restaurant operations and exceeding both your dine-in and non dine-in customers’ expectations.
Love this article?
If you enjoyed reading this article, don't forget to share it! Get started on finding useful tips, advice, insights, resources and inspiration for growing your restaurant business by signing up to the Oddle newsletter.