We’re starting to see some fiery action in the global food delivery space with all the huge investments made worldwide. China’s food delivery industry has just gotten more exciting with the astonishing $1.25 billion investment Alibaba has ploughed in Ele.me. Grain. French delivery service Frichti achieved $13.4 million in funds. Even Nokia and Skype, two major players in the tech industry are stepping into the zone by investing in a Finnish Food Delivery app.
Clearly, something about the food delivery industry is about to boom. Yet, only $9 billion of the $70 billion take away and food delivery market in the US has come online, which leaves another $61 billion to be exploited. If you haven’t gone online yet, what are you waiting for?
The first step is not necessarily the toughest
Think bringing your restaurant’s business online would burn a hole in your pocket? It doesn’t have to! Honestly, having a central kitchen and a website is really all that it takes.
You could create your online store from scratch, but that would be very tedious and time consuming. Instead, did you know that there are other available options that are affordable and great for setting up online businesses? Online ordering platforms such as Shopify and systems like ours here at Oddle can help you in creating and customising your restaurant’s very own website. You can even own a personal domain!
Step-by-step guide to own an online store
If you’re at a loss as to how you can start your own online store, don’t worry. This infographic pretty much sums up everything you’ll need to do:
1. Create a website
It goes without saying, you’d have to set up a website if you’re going to bring your restaurant online. Personal branding is a must have, especially in the highly saturated restaurant industry. If your restaurant doesn’t have it’s own website with a personal domain, it’s the equivalent to a person who isn’t on social media these days - disconnected.
With the popularity of e-commerce platforms on the rise, having an online ordering system is almost a need if you want to stand out from the crowd. It doesn’t matter if it’s an app or a website, as long as diners can order their food from the comfort of their own homes.
But wait, there’s absolutely no need to splurge on web developers for your restaurant’s own website. There are many platforms out there, even here at Oddle, which tailors everything on your shopping cart (We’re talking menu, theme and even font) to suit your restaurant’s business needs.
2. Receive and manage orders
They say that a hungry man is an angry man. When it comes to serving customers, the last thing you want is to make it hard for them to place their orders.
Now, wouldn’t it be a dream if you could handle all your orders easily while giving your diners a smooth and convenient user experience? If there was a system that streamlines all your operational processes? Well, it’s possible! Whether you’re going for advanced orders or orders on demand, it’s possible to accept and track orders using our system! In fact, it allows you to set a lead time of up to 5 days for diners to place their orders.
3. Offer options for pick-up
Want to deliver island-wide? Or focus on a particular zone? With our system, you have the utmost freedom of choosing the locations you want to serve. What’s more, there’s an option for pick-up, which means that your customers can drop by your outlet to pick up the food while it’s still warm.
4. Be anywhere or everywhere
But who’s going to help me deliver my stunning food? We understand your concerns! Which is why Oddle works with third-party logistics to ensure that your food arrives at your consumers safely.
5. Use insights to grow your brand
Go the extra mile by getting marketing support from our very own Customer Success team to expand your restaurant’s outreach to consumers. With access to insights tracked via our system, growing your brand is now easier than ever before!
The potential of this goldmine is the reason why so many investments are being made in the food delivery space lately. Now, it’s time for you to grab your share in the up and coming food delivery space!
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