From the classic Christmas recipes to the wonderful holiday treats, F&B business owners will never miss the chance to serve up their hearty delights at the busiest time of the year.
As an online ordering platform made for restaurants, we noticed how transactions spike during these festive seasons — up to 4.5 times what restaurants usually earn in a month!
So get dressed in your holiday best for a bountiful festive season. Here’s how successful restaurants do it well.
1. Display your seasonal products early
Start showcasing your seasonal specialties weeks or even months before the actual holiday. Whether it’s designing a special menu, a shout-out on Facebook or a new, seasonal item on your online ordering platform, it’s important you give enough time to carry out your marketing activities. It will also benefit you in getting potential customers ahead of your competitors.
2. Ensure that links to your online ordering platform are visually noticeable and working
Guilty of placing the link to your online ordering platform on a secluded area of your website? Leave the space around your link uncluttered and make sure it isn’t hidden underneath all other tabs! Adding a separate tab or button for the link will attract visitors’ attention and lead in sales. Another way to make sure the link is apparent is to add a ‘Shop Now’ button on your Facebook page.
3. Build your online presence
Online marketing efforts for our F&B partners have always proven to be useful in increasing sales this festive period. Thanks to this infographic by Google, we can understand more on how consumers behave towards local searches. So make sure your restaurant turns up in those local searches! Facebook Ads and Google Ads are also online efforts that you can think about to market your products for the festive seasons. No matter which platform you choose, be sure to let them know where to find you.
4. Don’t forget about offline marketing
Offline doesn’t mean old-fashioned. With digital marketing on the rise, now you can complement your online marketing activities with traditional marketing efforts. Distribute fliers, put up posters, and tap on your regular pool of customers to inform their circles about your products. Do not underestimate the power of word-of-mouth marketing.
5. Include a direct call-to-action
Be clear on your marketing collaterals on what actions you wish for customers to take. Do you want them to visit your website? Or order right from your shopping cart?
Likewise, if you want your customers to pre-order seasonal products, remember to state the ordering period as well. Stating a last order date may also invoke a sense of urgency amongst your customers, which will lead them to purchase your products.
With the right call-to-action, you can convert your website and Facebook traffic to sales. If you want to know more, here’s how.
6. Be patient
Don’t fret if you don’t receive orders immediately after your marketing plans are rolled out. Your customers are bombarded with all sorts of brands waiting to cash in on the frenzy. More often than not, customers will only place their orders closer to the actual day as they’d take time to contemplate before advancing on their purchases.
Focus on building a warm relationship with your customers at each communication touchpoint. By the time those orders come in, rest assured the process is as simple and as hassle-free as possible!
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*Article first published on 8 January 2016.