So you’ve started a Facebook account for your restaurant to jump on the social media bandwagon. Now what? If you’re wondering what to post today, tomorrow or the day after, your solution lies in creating a social media content calendar for your restaurant.
Are you flinching at the words social media calendar just yet? Hang in there! In this post, we’d show how simple this process can be. Also, take a look at our free sample of what you can do for the upcoming Christmas season this December.
Mapping out a month’s schedule for your social media content can sound like a daunting task at first. What many may not know however, is its primary role in building a successful social media strategy for a brand. If planning your content isn’t a top priority for you, it’s time to take a step back to look at its possibilities.
So save yourself from scrambling at the last minute for what to post each day. Here’s your guide to help you get started!
What is a social media content calendar?
A social media content calendar works like an organiser which gives you the big picture on your overall social media content. With this calendar in place, you will be able to allocate resources wisely and prevent challenges that include spamming, posting poorly performing content or even overlaps of content with your other marketing channels.
Ways a content calendar can benefit your F&B business:
1) With a content calendar, you won’t have the problem of missing out on the dates that matter. For the F&B world, this would be your public holidays and festive periods. A proper schedule to abide by gives you more freedom to focus on other aspects of your business such as marketing efforts or sales.
2) Advanced planning caters sufficient time for you to think of interesting topics that could possibly go viral. And you wouldn’t be at a loss about what to write for the upcoming days or even weeks. Also, it allows for a proper and comprehensive research to be carried out, if needs be.
3) Sync your calendar with a detailed planning of your email marketing campaigns as well. Having good content on your social media platform isn’t going to instantly help you grow your social following. Email marketing is a way for your subscribers to know about your social content!
4) Above all, a content calendar will help you cultivate a good habit of posting content on a regular basis. With a constant flow of strategic and appealing content, you could look to grow your social presence! Don’t forget that your readers are people. And people do love stories, in particular interesting ones. If you are able to achieve that, then there’s no qualms about building a strong online presence.
When to post on social media?
Knowing the optimal timings for better engagement with your social media posts requires a little knowledge and insights on how your followers are behaving on social media. Thanks to this infographic by quicksprout, we know the best and worst times to post on social media.
Main Takeaway: To increase the chances of getting shares and clicks on social media, the best timings to post on Facebook is at 1pm and 3pm while the best days are Thursdays and Fridays. If you prefer to post more often throughout the week, that’s absolutely possible too.
Create A Template
To build a content calendar, you could start with a blank calendar template or simply print one out. Calendar tools such as Google Calendar allows you to include timings of each post. You could also add labels for the each type of content you are publishing.
Find Out Which Type of Content Your Audience Enjoy
Before you start publishing, you’d need to find out what type of content speaks most to your audience. Think of it as a conversation, not meaningless chatter. What kind of stories do you think would interest them? To get this right, determine who your target audience really is. With Facebook Insights, you can assess your audience’s characteristics and online behaviour.
Apart from finding out what content suits your audience, think about the characteristics of your brand. If your brand was a person, how would he/she sound like? What are the topics he/she would be interested to share about? What are the values he/she holds dear as a person? What are the subtle things about your restaurant that makes your customers want to be associated with?
Social Media Content Calendar Ideas
Once you’ve finished creating your template and narrowed down the types of content which would appeal to your audience, it’s time to populate your social media content calendar! We’ve come up with these ideas for a whole month of December for you to try. Go on, have fun!
Do a Christmas Fun Fact Series
1 Dec : Fun Fact #1
Did you know that “Jingle Bells” was originally supposed to be a Thanksgiving song?
2 Dec : Fun Fact #2
The highest-grossing Christmas movie of all time is How the Grinch Stole Christmas — the Jim Carrey version. Who knew?
10 Dec: Fun Fact #3
Mariah Carey’s “All I Want for Christmas Is You” is considered to be the most popular Christmas song today. In the music video, Santa is played by Mariah’s then-husband, Tommy Mottola.
11 Dec: Fun Fact #4
Japanese people traditionally eat at KFC for Christmas dinner, thanks to a successful marketing campaign 40 years ago. KFC is so popular that customers must place their Christmas orders 2 months in advance.
How about launching a "Twelve Days of Christmas" social media campaign?
12 Dec: Launch Christmas Promotions
13 Dec: Pre-ordering Promotions
14 Dec: Social Media Contest:
Can You Spot The Hidden Santa?
15 Dec: Film #Throwback:
Home Alone Video
16 Dec: Christmas Carols Sing-Along
Take a Snapchat video with your crew!
17 Dec: Social Media Giveaway
18 Dec: Surprise Online Delivery For Loved Ones
Pre-ordering Food & Having It Delivered To Your Loved Ones
19 Dec: Christmas Promotion Reminders
20 Dec: Social Media Contest
What & When Is "Winter Solstice"?
21 Dec: Shoutout For Christmas Online Orders!
22 Dec: Announcement Of Contest Results
Free Online Delivery For Winners
23 Dec: Promo Code For Last Minute Online Orders
25 Dec: Christmas Greetings!
31 Dec: Your Resolutions For 2017
If you’ve got an online delivery platform, don’t forget to include in your social media content calendar for upcoming promotions and special Christmas items available for delivery! You’ve put in tons of work for this festive season. Now it’s time to let the world know.
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