We’ve talked about how you can market your restaurant with Facebook and Instagram as a platform. Here’s one more that you can add to your restaurant marketing strategy. You've heard of Snapchat – the popular mobile app that allows you to send videos and pictures, both of which will self-destruct after a few seconds of a person viewing them. Aside from Snapchat being a trend for a multitude of people – millennials especially, there are many marketing benefits that you have yet to reap with this platform!
Social media expert Gary Vaynerchuk’s says this about Snapchat: “I predict in 2016 that Snapchat will be one of the top 3 most important apps for the 13 to 50 year olds.”
When the Master has spoken, you know that Snapchat is fast becoming the real deal. According to Business Insider, ads on Snapchat have also shown to receive better reactions as compared to other social media platforms.
Build your followers
To kickstart your Snapchat to-do list, you'd need to draw the attention of existing followers on other social media channels like Facebook, Instagram and Twitter. Let the whole world know you’re now on Snapchat! You can do so by changing your profile picture or Timeline banner to feature your Snapchat code. Take it a step further by also plastering your restaurant with a sticker of your Snapchat code. Once you build your followers, it's time to get your creative juices following.
Restaurant Marketing Ideas For Snapchat
1) Snap for discounts
Use this opportunity to encourage your customers to snap a picture of themselves at your restaurant and offer them a discount coupon they are able to use for return visits. It's a great social sharing method to keep your customers coming back, while getting them to broadcast about your restaurant too!
2) Create a game out of your snap
Enhance your Snaps by turning it into a game for your followers. Within your snap, you could hide a Promo Code you require followers to discover. Plan a mini contest for them to take part in (we'd leave the mechanics to your creativity). Ask questions, and get them to leave answers to stand a chance to win exclusive deals at your restaurant. Giving your audience incentives increase participation. In your prospective customers’ point of view, what could be better than participating in a game and getting rewards for that.
3) Tease your customers
The very nature of Snapchat's 'self-destruct' format makes it a great platform to tease your customers. Release preview shots or videos on an upcoming seasonal or festive item. Make it as enticing and memorable (e.g through geo-filters) as possible to pique the interests of existing and prospective customers. This is your opportunity to create excitement!
4) Take them behind the scenes
Get your customers curious on what happens behind closed doors. As the saying goes, they say the magic happens in the kitchen. Why not share a few sneak peeks about how operations are like in the kitchen. Your staff could get in on the action too. Allow your viewers to really get to know your restaurant. It's the heart of what Snapchat is all about, capturing the raw, unedited moments that take place every day.
5) Share the limelight with social influencers
Collaborating with social influencers allows you to achieve that 'halo' effect on your restaurant. With their social influence, you get to reach out to prospective customers from certain demographics in a much faster and effective way. In other words, you would be able to tap on their extensive reach of followers to build your brand.
6) Get restaurant feedback from your Stories
Snapchat Stories are effective for receiving valuable feedback from your customers. When customers view your Snaps, they can choose to leave a message on what they think about your product or service. This creates a more accessible platform for new and prospective customers to interact comfortably with you.
With Snapchat being a relatively new social media app compared to the likes of Instagram, Facebook and Twitter, it would be an ideal opportunity for you to solidify your restaurant’s brand awareness and recognition, as the app continues to grow in popularity.
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