In our highly technologized world, it is rare, or even, disadvantageous for a restaurant to not have its own website. When used correctly, your website can become your personal tool for marketing. So now, let us provide you with the 10 best restaurant website practices that you should have:
#1 Store Information
The first practice that any restaurateur should adopt is the input of accurate restaurant addresses and contact details. On top of your address and number, remember to state the store’s opening hours. Many of the website visitors actually land on the page in search of the restaurant address. Hence, it is essential for the accuracy of information provided on your official website.
#2 Update Regularly
One of the downsides for many existing websites out there is the lack of updates. Ever entered a web page that has not been updated for more than 3 years? This, in fact, is a very common occurrence as restaurateurs just do not have the discipline or content to update frequently. Do not succumb to the idea that simply having a webpage would suffice. To retain customers and get them coming back to your webpage, you would need to build a relationship (with your customers) through providing new content every other week.
#3 Include Your Restaurant’s Offerings (An online menu would be good!)
As mentioned in 'Restaurant Menu Design Tips', there is a recent trend of searching for a restaurant’s menu before physically going down. Even I am guilty of that - as much as how we would love to promote the value of not judging a book by its cover - it would be useful to have an online menu on your restaurant website. And if you want to outshine others by providing convenience for your customers, why not try having your own online shopping cart for customers to do online ordering?
Branding should be consistent across all outlets, and even your website. Visitors should be able to recognise your restaurant’s brand upon entering your website. Take note of the colours, fonts, and images used. Having no image is better than a low-quality image so make sure images are attractive and of high-quality.
#5 Call-To-Action (CTA) Button
Now that customers are clicking into your webpage, turn them into frequent visitors by having a CTA button! Insert an empty field for customers to put down their email addresses to receive updates from your restaurant. This is perfect if you intend to send out information regarding on-going and future promotions in your restaurant.
#6 Social Media Widgets
You may have your own website, Facebook page or Instagram account. So why not inform your customers about it by linking social media widgets to your web? On one hand, it helps in driving traffic from your website to your social media pages; second, It is more convenient for your customers as they can simply access everything pertaining to your restaurant via your website.
#7 Have Your Website Mobile-Optimised
It would be useful to have your restaurant’s website mobile optimised. It was reported that “half of all visits to restaurant websites are from mobile devices, yet only 5% of restaurants have mobile-optimised websites”. This proves the point that many potential customers do visit restaurant websites from their mobile devices, and how restaurateurs should take that into consideration especially if you have an online ordering system.
#8 Ratings and reviews
Reviews, can be said to be a trustworthy source of information seeing the growth of food review databases like Yelp and Zomato. Placing GOOD reviews in your website might help in validating the quality of your restaurant’s dishes, enhancing the attractiveness of your restaurant.
#9 Online reservations
As mentioned previously, more people are on the internet. Go the extra mile by including a form for potential customers to reserve tables online. Having everything internet-based further helps you to consolidate reservations, eliminating instances where you have to rush to pick up phone calls regarding reservations while attending to customers in the restaurant.
# 10 Search Engine Optimisation (SEO)
The last practice that would be advantageous for your restaurant website is SEO. Using the right keywords can help to place your website amongst the top few results that appear in google search, hence increasing recognition of your restaurant’s brand while driving traffic to your website.
Don’t have a website for all these useful practices? Fret not as Oddle allows you to achieve a web presence by having your own food ordering system/shopping cart for customers to place orders online. Let Oddle grow with you as you figure out how to show off your restaurant’s offerings online while we ensure the online success of your restaurant!